Bringing it all together
We wanted to build an application that maintained Qantas’ vision and aesthetic whilst facilitating an enjoyable, intuitive and secure experience for the user across the four core functions of the application:
- Activating your Qantas Cash card
- Topping up your Qantas Cash
- Checking FX Rates
- Finally an FAQ section.
Working alongside a Houston, we ideated concepts, provided wireframes, functioning prototypes and consulted on visual design with user needs in mind.
The final product makes activating almost as fast as on a desktop with the limitations of a touch screen.
Topping up can be a daunting experience no matter the device as users need to know they can trust the application to capture but not store their details as they log in to their personal bank. we used industry standard along side user testing to create an experience that once tested resonated with the users and successfully alleviated security anxiety.
The next problem was how to create an interface that enabled multiple windows (one for Qantas Cash one for their Personal Bank) with a need for interactivity between both, many concepts were tested and with the help of some awesome developers at Tobacco we managed to create what I think was the best design with the constraints we had, however upon testing this was still one of the pain points for customers and reflecting years later it was something that with current technology (iPads/Touchscreen devices now all support split screen) could have been solved for better.
Finally to help guide our roadmap and to continue to understand our users we pushed for the ability for users to provide feedback, an essential part of a proof of concept. Likely due to the time constraints of our targeted audience but also due to our design, engagement in this feature was low. Provided feedback highlighted areas of improvement but also of gratefulness for those who because they were time poor had a last chance to top up their Qantas Cash.